Posted 3 hours ago
Proposed by Keysight Technologies
Tuesday I Give celebrates acts of generosity such as philanthropy, volunteering, efforts of kindness and support, and partnerships for good. And while such activities take place year round, dedicating this day to the topic provides an opportunity to look back and be grateful for the progress made, while also thinking about the next step.
As such – and in my role as chairman of the Keysight Foundation and executive sponsor of the company’s corporate social responsibility (CSR) program – I always take this time of the year to consider the role of the ‘business commitment to community prosperity. Last year, in honor of Giving Tuesday, I envisioned the 3 approaches Keysight uses in this space. This year, I have reflected on the need to take into account the depth, breadth and direction of specific community commitments.
The Community Prosperity Orchestra
If the pandemic and the recent climate impacts have taught us anything in recent years, it’s that we are all in the same boat! And by that I mean the global community. The prosperity of our collective community is not the work of any individual, organization, business or government entity. It is the responsibility of all of us together and each of us has a role to play. Like a harmonious orchestra, we each make positive progress in targeted areas with varying impacts that, taken collectively, advance community prosperity.
In the area of corporate giving and volunteering, the role businesses play can vary and even change from year to year. In response to COVID-19, many companies, including Keysight, have focused on the immediate health and social service needs of local communities. Donating funds, personal protective equipment (PPE) and cleaning products to healthcare organizations were essential in reaching as many people as possible with exactly what they needed at that time. In addition, the rapid shift of schools to a distance and hybrid experience has led to support for STEM education in the online curriculum, virtual engagement, and equity in digital access efforts. And while in-person employee volunteering was not viable during the worst times of the pandemic, employee volunteers did what they could from home with online mentoring and one-on-one efforts such as mask-making. and virtual recordings of social services.
These actions have been a rapid backbone of traditional corporate community programs to meet immediate needs around the world. That said, I don’t think companies will fully revert to pre-pandemic community engagement models. With technological development and new learnings, we have the opportunity to create a cleaner hybrid that generates a more focused and significant impact.
Breadth and depth to generate a more significant impact
Going forward, companies have the opportunity to reset their annual community engagement plans with a greater focus on meaningful and targeted impact. This is where the breadth and depth of engagement can enable more focused results.
For example, the impact of the pandemic on education has clearly lifted the veil on equity in access to STEM technology and learning around the world. As such, Keysight has launched pilot projects targeting online access to STEM programs for underfunded communities. In addition to meeting the immediate need, these pilot projects provided the opportunity to expand Keysight’s reach to underrepresented minorities in traditionally underfunded communities, which in turn aligns with our diversity goals. ‘business. It is important to increase the funnel for a future diverse and skilled workforce by reaching more students early in their studies to generate interest in STEM careers. In this approach, we use the breadth of our reach to support a specific meaningful outcome of generating interest in STEM careers in underrepresented and underfunded communities with the goal of generating a workforce. more diverse STEM work in the future. This, in turn, leads to more prosperous communities.
A mix of width and depth might also be the right approach. Many companies have set up matchmaking programs with charity, which can be a prime example of the breadth and depth of the impact. At Keysight, for example, we call this our giving program. However, rather than donating to a limited number of charities, Keysight matches individual employee donations with dollar-for-dollar approved 501c3s in North America. Outside of North America, we use on-site donation efforts aligned with local needs and employee expectations. With over 14,000 employees helping lead our corporate charitable giving, we are able to expand the reach of Keysight’s philanthropic giving across multiple organizations. At the same time, we are able to simultaneously give to highly targeted organizations identified by employees as important to them, thus providing depth of impact as well. In this case, if an individual employee donates their entire donation threshold to an organization, Keysight’s matching of those donations could have a particularly large and profound positive impact on that organization. It’s a great match (no pun intended) between breadth and depth of charitable giving for more meaningful impact.
Looking to the future in corporate community engagement by learning from the past
As we look forward to the next development of community engagement, I encourage technology companies to consider the depth, breadth and direction of their programs. This Tuesday I Give is an ideal time to reflect on business community engagement approaches in order to consider more significant community impacts based on the learnings of the past two years.
Keysight Technologies, Inc. (NYSE: KEYS) is a leading technology company that helps businesses, service providers, and governments accelerate innovation to connect and secure the world. Keysight solutions optimize networks and bring electronic products to market faster and at lower cost with offerings ranging from design simulation to validation of prototypes, manufacturing testing and optimization in networks and environments. cloud.
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