From floral waste to scented sticks

New Delhi: Flowers are an essential part of divine rituals in India, whether in a temple, gurdwara or mosque, and almost all flowers are discarded as waste in landfills or rivers. The rivers are vital to Indian culture and play an important role in the country. There is an ongoing need to clean the rivers and revitalize the flowers used in rituals.

Mysore Deep Perfumery House (MDPH) has signed an agreement with HelpUsGreen, a pioneer in flower recycling technology, to launch “Nature Flower” scented incense sticks made from recycled flowers under its flagship brand Zed Black, which is among the top three agarbatti manufacturers in the country. From floral waste to scented sticks, Zed Black Nature Flower Incense Sticks are launched in four natural scents, Sandal, Mogra, Kasturi, Rose across the country. The joint project aims to impact the lives of over 1,000 indigenous women.

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HelpUsGreen is pioneering the movement to clean up rivers and places of worship using pioneering flower recycling technology and establishing a unique circular business model in India. As a result, future generations will benefit from a healthy and sacred environment, as pollutants will be reduced and the country’s carbon footprint will be reduced.

The team already works with around 25 places of worship in Kanpur, including temples and gurudwaras, and has impacted the lives of hundreds of people while processing over 230 tonnes of flower waste. MDPH and HelpUsGreen have worked with Shri Anandeshwar Mandir, Kali Mathiya, Shanidev Mandir, Bhairav ​​Mandir, Panki Mandir, Jogeshwar Mandir, Siddhnath Mandir, Gumti Gurudwara and many other temples and mosques in Kanpur.

“Joining the hand of HelpUsGreen, a pioneer in flower recycling technology, and creating the agarbatti brand ‘Nature Flower’ is our small contribution to reducing floral waste from holy sites nationwide,” Ankit Agrawal, Managing Partner Mysore Deep Perfumery House (Zed Black), added. We are also working to create a clean environment for tourists and locals. In addition to working with temples, we are in talks with various municipal companies to collect daily floral waste and wilted flowers and process them into fragrant incense sticks under the MDPH brand “Nature Flower”.

“The MoU with MDPH is vital as a popular national brand thinks about waste management and ensuring this cause reaches the masses in the best possible way,” said Karan Rastogi, Founder and Director of HelpUsGreen. In addition to preserving rivers and keeping holy sites clean, we will work to create a circular economy around temple waste, thereby creating employment opportunities. We will soon start producing lifestyle products in India by recycling monumental temple waste and making it sustainable.”

“The plan is not only to recycle discarded flowers, but also to create job opportunities.” We will establish various collection centers across the country to create more job opportunities for disadvantaged women and positively impact their lives. “The mission at hand is to impact the lives of over 1,000 people by the end of 2022,” he added.

According to Anshul Agrawal, Managing Partner of Mysore Deep Perfumery House (Zed Black), “Zed Black has always provided innovative products to its customers, and this collaboration with Help Us Green is definitely a step in the right direction.” With this new range of Nature Flower & Dhoop Sticks incense sticks made by Flower Recycling Technology, and at such a low price, it is an obvious choice for our environmentally conscious customers.”

The “Nature Flower” range is available in 4 natural fragrances, Sandale, Mogra, Kasturi, Rose and is available on the main e-commerce portals.