Cheekbone Beauty raises awareness about drinking water

These cannot be applied to the lips.

E. Coli Kiss, Lucious Lead and Mercury Shimmer are the potent names of The beauty of cheekbones three new glosses. The collection will never be available to the public, however, as these products were made with contaminated water from Canadian Indigenous communities.⁠

Cheekbone Beauty is an Indigenous-founded cosmetics company that was established in 2016 to establish a space in the industry where Indigenous people feel represented and seen. In addition to being ethically made and low environmental impact, Cheekbone supports Indigenous youth and a variety of social projects that address the education funding gap, Indigenous youth safety and well-being, deforestation and safe drinking water.

To date, Cheekbone has donated over $150,000 to different community projects, but they also support people through campaigns, product donations, and partnerships.

Indigenous peoples in Canada continue to live⁠ in areas subject to long-term boil water advisories due to⁠ contaminants such as lead, E. Coli and mercury that⁠ poison their drinking water.

The lipstick “launch” which was posted on Cheekbone Beauty’s Instagram was part of an announcement to raise awareness of the issue and introduce an initiative with global cosmetics retailer Sephora where, in June , all profits derived from the sale of Cheekbone products either in-store or at Sephora.ca will be donated to Water First, an NGO dedicated to helping indigenous communities solve their drinking water problems.

Since April 2021, 11 communities in British Columbia were under water restrictions which forced them to boil or even buy water for drinking, bathing and cooking. The Whispering Pines/Clinton Indian Band in Kamloops has been under an advisory opinion for over 14 years. Other BC Communities with Drinking Water Issues Kwakiutl, Canim Lake, Hesquiaht, Tsartlip, Coldwater, Tsal’Alh, Cowichan, Ucluelet, Lytton and Skawahlook.