Another feather in the cap of imagine


Lyna mohamed

Imagine Sdn Bhd (imagine) was named one of the Sultanate’s recipients of the First ASEAN Award for Exceptional Social Welfare and Development (AOSWADA) in the Private Sector category for Brunei Darussalam, which recognizes accountability initiatives corporate social (CSR) for social and community work involving the well-being of children.

The award, which marks a milestone this week, was received virtually by imagine’s CEO, Suzanawati binti Haji Suharju. The award was presented to the company at the 17th Meeting of Senior Officials on Social Welfare and Development (SOMSWD) hosted by Thailand.

Deputy Permanent Secretary, Ministry of Social Development and Human Security, Thailand, Ramrung Worawat, as SOMSWD Co-Chair, presented the award.

The Permanent Secretary (Community and Culture) of the Ministry of Culture, Youth and Sports (MCYS) Hajah Nor Ashikin binti Haji Johari witnessed the event as well as representatives of Pusat Ehsan Al-Ameerah Al-Hajjah Maryam who received AOSWADA under the Non-Governmental Organization (NGO) category Brunei Darussalam with event participants, among others, AOSWADA recipients from seven other ASEAN member countries.

Expressing gratitude to imagine for being the first regional recipient for Brunei Darussalam in the private sector category, Suzanna expressed her gratitude to the government of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam, in particular MCYS, for supporting imagine and the social and community work they have done.

“Although we have never strived for distinctions or recognition for the social investments we make, this honor resonates with our teams who have devoted their time and effort to provide the best services for the benefit of our people. compatriots from Brunei. “

Education Minister Dato Seri Setia Awang Haji Hamzah bin Haji Sulaiman receives donation from CEO of imagine Suzannawati binti Haji Suharju. Along with the government of imagine, NGOs and private sector partners, the company has also provided e-learning tools for children affected by Covid-19. PHOTO: IMAGINE

In keeping with the 17th SOMSWD’s theme “Strengthening Partnerships for the Betterment of ASEAN,” she added that when imagining, they understand the value of working with partners, whether to improve their product offerings or for their social and community work.

“Our accomplishments, with the encouragement of our Board members, over the past two years since commencing operations in 2020 have been made possible by the relationships we have created and the encouragement we have received. “

Motivated by imagine’s CSR pillars which encompass the well-being of women and children, supporting Brunei’s educational ecosystem, meeting the needs of disadvantaged families and emphasizing the importance of health and well-being, prize was received in recognition of imagine’s work with children.

She explained that for their CSR work in particular, they had the support of government agencies, NGOs, educational institutions, their friends in the private sector and in particular their clients who continue to do so. trust and believe in what they are doing.

The award, she added, also recognizes the company’s ‘imaginers’, many of whom continue to support their internal CSR initiatives and, thanks to the culture they have cultivated at imagine, motivated by the Passionate about doing more for others, their ‘imaginers’ are known for their generous nature and are quick to lend a helping hand whenever needed.

“They rolled up their sleeves to support the National Blood Bank, donated to help other ‘imaginaries’, orphans and disadvantaged people, and volunteered for meaningful causes in line with our CSR pillars and the -of the.”

Paying tribute to Imagine’s 70-year history, which began with Jabatan Telekom Brunei (JTB) and later Telekom Brunei Berhad (TelBru), Suzanna stressed that their identity as the country’s leading telecommunications provider is also being made. possible by their predecessors and the rulers who came before them.

“Their skills, knowledge and experience which we carry as part of our legacy continue to be the foundation of what we do as a member of the Brunei community. “

Imagine’s Child-Related CSR includes the company’s continued support to the Talian Anak 121 national helpline as part of MCYS to help protect children from abuse, exploitation and neglect.

Other initiatives include the imagine x UBD community education center supported by village chiefs under the Ministry of Interior and additional support from the Ministry of Religious Affairs, creation of SMS portals and website donation ” A-Dollar-A-Cheer ”to imagine and imagine’s annual CSR activities for Ramadhan, Syawal and back to school with the Brunei Council on Social Welfare (MKM).

Part of the initiatives are also supporting educational needs through data, SIM cards and devices for underprivileged families during the waves of Covid-19 in Brunei in partnership with other private sector organizations.

The community education center aimed to provide further education to underprivileged children who sit for their Primary School Assessment Examination (PSR), while the establishment of the SMS donation portals and the A-Dollar website. -A-Cheer ”is used to receive a public contribution to financially support NGOs and government initiatives.